I’m Vince Baarson, Brand Identity & UI/UX Designer

I develop, design and maintain design systems and often translate those into digital experiences, marketing assets and sometimes brand centric artwork.

For nearly a decade I’ve worked as an independent creative both outside and inside of brands like Master Brand Inc, The Ask Method Company, Hivewyre and agencies like AKOS Web, Wired PR and Yeager among others. Developing and  extending brand identities along with creating and directing the design of digital experiences.

Along with running my own independent design practice, these experiences have shaped me as a designer to look deeper than the aesthetic qualities and find the core issue at hand, create strategy and build meaningful solutions around it.

I enjoy constructive discussion around intersection of brand identity, user experience and archetypal identifiers.

As an outlet, I work on various visual art projects. I’m currently obsessed with creating minimalist, yet bold collage works, along with combining lettering & typography with elements from nature.

••• Currently accepting freelance work