World Class Speakers Alliance | Brand and Website Art Direction and Design Client: Motivating The Masses
The World Class Speakers Alliance, from the team at Motivating The Masses, is a platform for people with a message and movement to share with the world. It provides a structured framework for participants to set up, market and make a living from their business.
Challenge: Create an iconic brand from scratch that embodies the energy of worldly story tellers and a strong icon to build story and meaning around. We also needed to apply this to a marketing funnel and website to generate online sales of the programs.
Solution: Give the artwork a balance of warmth and edge and apply that aesthetic to all brand assets. The website was created with a funnel from a feeder campaign along with major social media and content marketing efforts. to deliver thousands of hot leads to the sales site.
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