Challenge: Create an iconic brand from scratch that embodies the energy of worldly story tellers and a strong icon to build story and meaning around. We also needed to apply this to a marketing funnel and website to generate online sales of the programs.
Solution: Give the artwork a balance of warmth and edge and apply that aesthetic to all brand assets. The website was created with a funnel from a feeder campaign along with major social media and content marketing efforts. to deliver thousands of hot leads to the sales site.
Master Brand program works with archetypes to help participants see how they operate in their business and what they can do to operate more inline with their own values and with people who have similar values.